Business-Level Strategy theory states that there are essentially three strategies you as an organization can use to win in the marketplace: cost leadership, focus, or differentiation. Focused differentiation strategy; Focused low-cost strategy; Here is the explanation of both types with examples: Focused Differentiation Strategy. • Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only. Whereas low cost and differentiation strategies are aimed at achieving their objective industry wide, focus is build around serving a particular target or niche extremely well. The strategy is based on the assertion that the firm can serve its narrow strategic target more effectively or efficiently than more broadly based competitors. Try the ones that best apply to you, depending on factors such as student age. Porter's generic strategies, as they are called, included three components: cost leadership, differentiation and focus. When an organization is providing its product to the market using the differentiation focus, they select a niche market and provide a unique product to that market. Focused differentiation strategy is the first type of focus strategy that focuses on developing a differentiated product for a specific market segment. It is in the context of the overall generic strategy which a firm may be pursuing that strategic options may be usefully considered. These are: i) cost leadership strategy, ii) differentiation strategy, and iii) focus strategy. Huawai entered the market as an unknown low-cost mobile technology brand. Differentiation Focus . This involves a powerful brand loyalty of the customers to the product. This lesson deals with the last of the three, focus strategy. While its products had to be competitive, their differentiation strategy needed to focus on customer intimacy. Let us examine the implications of each of the three generic strategies. To help create lessons that engage and resonate with a diverse classroom, below are 20 differentiated instruction strategies and examples. In whatever value discipline your organization pursues, you must continually re-evaluate, refine, and even reinvent your differentiation strategy. A less obvious example of a business using an integrated cost leadership and differentiation strategy is most product branding. This differentiation strategy focused on producing high quality products at a low-cost to the consumer.. Offering their customers a low-cost alternative to Samsung and Apple helped them to carve out a position in the mind of their audience and establish themselves in the industry. The premise is that the needs of the group can be better serviced by focusing entirely on it. Today's winning brands aren't playing it safe. Differentiation strategy examples … Starbucks Another great example of user-generated content, Starbucks’ White Cup Contest launched in April 2014. Focused Differentiation strategy • A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. Available in a condensed and printable list for your desk, you can use 16 in most classes and the last four for math lessons. Example 2: Zara — Focused Differentiation Strategy. Zara is a phenomenon in the textile industry; it was a start-up in Spain and gradually has evolved to be today a very successful leader quoted company in its industry. They never say "that's how we've always done it." They know their brands are more -- way more -- than just a sleek logo or a cool website. -Marty Neumeier. sustainable competitive advantage. Here customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. "The three most important words in differentiating your brand: focus, focus and focus." The winning entry would be the template for a new limited edition Starbucks cup. Focus Strategy The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation.

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